Who is behind TalkSocial and What do they do?
Who are we?
We are Hugo Hõbeoja, Rene Reineberg and Artur Sibul, students at Gustav Adolf Grammar School in Tallinn, Estonia, and the founders of TalkSocial. Together, we set out to create something meaningful—a tool to help people build confidence, improve social skills, and connect with others. Our youth company developed DropYourComfort, a 66-card game designed to gently push players out of their comfort zones. The game is supported by psychological principles and brought to life through the artwork of Maria Pluutus. It has also been reviewed and recommended by psychologists Mare Pork, Tuuli Junolainen, and Tõnis Arro.
How Did the Idea Begin?
The idea for DropYourComfort stems from two key realizations Hugo had. First, during visits to his grandmother in a small Swedish town, he noticed how easily people engaged in casual conversations—even in grocery store queues or on the street. This openness and connection felt natural, something we rarely see in Estonia, where such interactions are uncommon. He shared this experience with Artur and me (Rene), who agreed that bringing this kind of confidence and openness to Estonia could have a positive impact.
Secondly, all of us have always been interested in self-improvement. While we wouldn’t call ourselves insecure, we know there’s always room for growth. Social skills and confidence aren’t fixed traits—they’re things we can develop. Together, we realized that creating a game could make this process more approachable and fun for everyone, no matter their starting point.
What We Create?
DropYourComfort is the first product we’ve created at TalkSocial, but it’s certainly not our last. This game is just the beginning—we plan to develop a second edition and even more self-development games in fun and engaging formats. We believe that no goal should remain unachieved because of a lack of confidence or communication skills. Our mission is to provide tools that help people overcome these barriers and unlock their potential.
Why We Create?
Our goal is to create something that can benefit everyone—not just people who struggle with confidence, but anyone who wants to improve their social skills or strengthen relationships. Few people are truly masters of communication, and even small improvements can make a big difference. We want to inspire growth and change, making these steps fun, achievable, and rewarding for everyone.
Our Progress So Far
In just one week, we’ve sold over 100 game packs and received overwhelmingly positive feedback. Testers have told us that even completing three challenges boosted their confidence and made social interactions feel easier. This early success motivates us to keep growing. DropYourComfort is just the start, and we hope it inspires a broader culture of openness and connection—beginning in Estonia and expanding worldwide.
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Let’s Begin
Meet the Team
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Hugo Hõbeoja
CEO & PRODUCT MANAGER
Growth begins at the edge of your comfort zone—let every conversation be a step toward something greater.
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Rene Reineberg
CFO & SALES MANAGER
Never let a lack of courage and self-expression keep you from achieving your goals.
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Artur Sibul
MARKETING MANAGER
Confidence isn’t something we are born with - it’s something we create through small and meaningful steps.