Since the fall of 2024, TalkSocial has been selling the same product – Drop Your Comfort .

A game pack with Estonian content but an English title.

Although the product was successful, earning them a place in the finals of the Estonian student company competition, the team saw a need for innovation. The flagship product was finally made available in either Estonian or English. The number of cards remains the same, and the game concept is unchanged. However, what the public doesn't yet know is that several details have also been altered. The company's CEO, Hugo Hõbeoja , discusses the updates.

What changes are in the new versions?

The new version includes six additional cards that no longer focus solely on challenges, but also offer emotional support. These cards include:

• Motivational and discipline-building quotes with scientific reasoning.

• breathing exercises that help reduce anxiety before a challenge and overthinking afterward

• explanations of why these techniques work, along with reliable scientific sources

In addition, more emphasis is now placed on self-acceptance, critical evaluation of feedback, and moving at one's own pace. This makes the game mentally safer and more motivating.

Are there even more innovative plans for future products?

Yes. TalkSocial plans to create new games in the future that will bring families and friends even closer together.

How long did it take to create the new version?

The development of the new version took a total of about 1.5–2 months . During this time:

• scientific sources were checked,

• new maps were drawn up,

• The design was refined to maintain aesthetic consistency.

Much of the time was spent finding scientific justification for the breathing exercises and quotes, in order to ensure credibility and playful motivation.

Do you think your flagship product is finally ready now?

No, not yet. LoobuMugavusest is a valuable and well-functioning product, but TalkSocial sees it as a growing project. It is constantly being developed further based on user feedback and new research. The current version is more mature and research-based than the previous one, but the goal is to create a constantly evolving product that grows with the needs of society and young people.

Summary

TalkSocial has launched an updated version of its popular game, Drop Your Comfort / LoobuMugavusest . The update includes additional cards, breathing exercises, and scientific explanations, making the game safer, more motivating, and more supportive of mental well-being. While the new version is a significant step forward, the team considers the product to be in continuous development. TalkSocial's ambition is to offer increasingly innovative solutions that help young people and communities grow together.